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Careers

Working at Xtracycle

We're looking for teammates who passionately believe in our purposeto empower people with transformational tools that move the body and spirit.

At Xtracycle you'll transform families, and empower people to reinvent what's possible by bike while working towards our ambitious vision. You'll work alongside optimistic, growth-oriented people to solve the daily challenges of those who are ready to get out of the box and live an ignited life. Our homey office, walking distance from Macarthur BART in Oakland, has multiple trampolines to get your creative juices flowing, a product development laboratory, and a comfortable, down-to-earth vibe. We enjoy hard work and balance our professional will with our personal humility. For exceptionally qualified candidates, remote work is a possibility.

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We are looking for a Marketing Lead 

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Position: Marketing Lead

Position Title: Marketing Lead

Reports To: Leadership Team

 

Results Statement:

  • Design and Generate Content Consistent with the brand and strategy: (website, email, social media, blog, PR, point of purchase displays, event collateral, catalogs, brochures, postcards, swag, assembly guides)

  • Lead, manage and learn existing and requisite tools to achieve marketing objectives

  • Communications: targeted content that is consistent and calendar-driven.

  • Measure, report on, and respond to feedback from analytics and market

  • Generate Leads (direct, dealer, distributor, ambassador): Develop, refine, and systematize the sales process, from acquisition to close.

 

Your efforts will help Xtracycle accomplish its 2020 mission: To irrefutably and sustainably take the long tail cargo bike market mainstream - from early adopter to early majority. By the end of 2020, Xtracycle will have 202+ partner dealers that place pre-season orders, 2020+ new riders annually, and 202+ who choose to be brand ambassadors and actively promote the lifestyle and product to friends, family, and perfect strangers.

 

You believe in and will work towards Xtracycle’s purpose: To empower people with transformational tools that move the body and spirit.

 

Responsibilities:

  • Design and Generate Content Consistent with the brand and strategy:

    • Graphic Design for website, email, social media, blog, PR, point of purchase displays, event collateral, catalogs, brochures, postcards, swag, assembly guides

    • Writing for website, email, social media, blog, PR, point of purchase displays, event collateral, catalogs, brochures, postcards, swag, assembly guides

    • Photo shooting and editing for website, email, social media, blog, PR, point of purchase displays, event collateral, catalogs, brochures, postcards, swag, assembly guides

    • Video shooting and editing for website, email, social media, blog, event collateral, assembly guides

  • Lead, manage and learn existing and requisite tools to achieve marketing objectives

    • Develop and maintain marketing stack

    • Stay up-to-date on marketing software and how it interacts with Xtracycle’s marketing stack

  • Communications: targeted content that is consistent and calendar-driven.

    • Create a communications calendar to reach targeted audiences

    • Send out targeted communications according to this calendar

  • Measure, report on, and respond to feedback from analytics and market

    • Routinely measure key marketing analytics

    • Learn from these analytics to develop a hypothesis

    • Test this hypothesis to improve marketing efforts

  • Generate Leads (Direct, Dealer, Distributor, Ambassador): Developing, refining, and systematizing the sales process, from acquisition to close.

    • Generate leads using new (that you create) and existing marketing assets

    • Measure how these leads progress through the sales pipeline

    • Present a hypothesis about how to lose fewer leads in the sales process

    • Test this hypothesis

    • Repeat steps

  • Systems Documentation: Thoroughly document the systems you use so that others can plug­-in as needed.

Skills:

  • Superb communication skills in writing, oral, graphic, and visual communications.

  • You take a scientific approach to reaching your target audience and hypothesize, test, and respond to the data you’ve collected.

  • You’re a problem solver and adeptly create solutions.

  • You’ve got a strong aesthetic sense, which is reflected in your graphic design.

  • You’ve got the chops to generate and convey feeling in communications.

  • You relate and empathize with our target demographic: children, women and parents.

 

Systems:

  • Extensive experience working with ecommerce based websites including WooCommerce and plugins.

  • Communication with internal and external audiences:

    • Google Drive for internal documentation.

    • Gmail for external communication.

    • Slack for quick internal communication.

    • Google Calendar for coordinating schedules with staff/contractors.

    • Zoom for meetings with staff/contractors.

    • Dropbox for document storage.

    • Basecamp 3 for project-based communication

  • Vast experience with MailChimp in conjunction with marketing automation software.

  • Talented with marketing analytics software.

  • Adobe Photoshop, Illustrator and InDesign for photo editing, graphic design, and graphic layouts.

  • Video editing software.

  • Understanding of Google Analytics, Google Tag Manager, Google & Bing Webmaster

  • Tools, OptinMonster.

  • Proficient with Microsoft Excel & Tableau including advanced formulas, pivot tables, lookups and data presentation.

  • General understanding of HTML, PHP, JavaScript and APIs – in particular, how tracking and split testing codes work and the type of elements that need to be on page to accomplish a particular goal.

Experience:

Demonstrated skill and experience with key accountabilities.

Compensation:

This is a full-time, exempt position with the potential for growth.

To Apply:

To apply for this position, go to: xcy.cl/apply

Please write "Marketing Lead" into the “Applying for” field.

 

Include:

  1. Your Resume

  2. Cover Letter

 

Your cover letter should answer the following questions:

  • Why are you inspired to commit your time and energy to Xtracycle?

  • Examples of how your personal attributes are the perfect fit for what we’re looking for.

 

Apply as soon as possible and before October 21, 2017, because we'll be scheduling interviews on a rolling basis with qualified candidates.

Location:

Work remotely or at our Oakland-based office walking distance from MacArthur BART. You’ll likely travel several times per year to Oakland (if you don’t work out of our office) for photo and video shoots.

About Xtracycle:

Xtracycle ignited the cargo bike revolution that's spreading around the world. Our products are designed with the belief that virtually anything in your life can be accomplished with a bike and a sense of adventure. Realize your dreams. Sweeten your days. One pedal stroke at a time.

 

Twenty years ago, an idealistic Stanford engineering student, Ross Evans, landed in war-torn Nicaragua. In a tin and cinder-block shed, he welded together a revolutionary invention: a long-tail cargo bike that empowered farmers to pedal their produce to market.

 

Returning to California, Ross founded Xtracycle with a vision for transforming American transportation. Together with countless early riders, Xtracycle ignited a cargo bike movement that is spreading across the globe. Today, the pioneering Xtracycle EdgeRunner design leads the way in the LongTail category that was created right here.

 

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