Clif Bar 2-mile challenge celebrates the bicycle lifestyle
Berkeley based Clif Bar recently unveiled their new mobile tour bus–a retrofitted, biodieseled, bike hauling interactive exhibit–dedicated to inspiring folks to take the 2 mile challenge. The 2 Mile Challenge urges visitors to commit to bikeride rather than cardrive whenever possible, and within your 2 mile radius.
Apparently, about 40% of auto trips happen within 2 miles of one’s home–trips to the grocery store, to the launderette, to a restaurant or to the gym–and 90% of those are traditionally driven (here in the U.S.). What better way to make a dent in carbon emissions, get exercise, spend time outside, meet others? Than to ride your bike? And what better bike to ride to the grocery store than your Xtracycle? Obviously, we’re preaching to the choir here.
Take the 2 mile challenge yourself online at: http://www.2milechallenge.com
This site includes a sweet Google maps program that identifies your 2-mile radius and helps you pick what kind of things you want to find there (your friend’s house, restaurants, car dealerships [gotta sell it somewhere!]).
December 26th, 2007 at 8:34 pm
[...] The two mile challenge…I’ll start this up again when my knee is better…but I’ll extend it to 4 miles!(Can’t help it, that’s how far away the city center is from my house…) [...]
January 8th, 2008 at 8:44 am
that’s called the 2 squared mile challenge